Stupid Human Appoints Filippos Arvanitakis as Creative Director to Lead AI-Era Innovation
Stockholm, Sweden, 21st March 2025 – Stupid Human, the Engineer + Creative agency, is happy to announce the appointment of Filippos Arvanitakis as its new Creative Director. Arvanitakis, a seasoned creative leader with a deep background in digital innovation, will spearhead efforts to redefine creativity in the AI age.
In this role, Filippos will focus on building and leading multidisciplinary creative and engineer teams that harness advanced technology to push the boundaries of creative execution. Having built numerous creative teams from scratch in technology-driven environments, his expertise will be instrumental in shaping Stupid Human’s next chapter of innovating in the creative intelligence space.
Filippos Arvanitakis brings over two decades of experience in digital, design and creativity leadership. He has held senior creative roles at Publicis Groupe, Digitas-LBi, and Sapient Nitro, working on digital and brand creative direction for major global brands including Nike, Volvo Cars, Reebok, Dior, and Bang & Olufsen. His background spans web, apps, XR, and AI-driven experiences, making him a key player in transforming businesses through digital ecosystems.
“Creativity is entering a new era, one where AI and technology are not just tools but partners in the creative process,” said Filippos Arvanitakis. “I’m thrilled to join Stupid Human and work alongside some of the most forward-thinking minds in the industry to reimagine what’s possible.”
His expertise extends to large-scale experiential projects such as the Volvo Studio Stores in Tokyo, Milan, and Stockholm, as well as interactive design showcases for the Geneva and Paris Motor Shows. His work has earned accolades from BAFTA, Cannes Lions, D&AD, and the Webby Awards.
Fredrik Thorsén, Co-founder at Stupid Human, added: “Filippos is a visionary leader with a deep understanding of how creativity and technology intersect. His ability to cultivate high-impact teams and drive innovation makes him the perfect fit to lead our creative efforts as we reimagine what creativity will look like in the Intelligence Age.”
About Stupid Human
Stupid Human AB is a Swedish Engineer + Creative agency. Combining globally recognised engineering with award-winning creativity to bring brands into the AI-age. By integrating robust research methodologies with creative AI development, Stupid Human makes cutting-edge technology both accessible and impactful for organizations worldwide.
Oscar Danielsson
